Action Implementation and Performance Assessment with Continuous Improvement and Innovation Process in Sharptooth Catfish (Clarias gariepinus) Small Businesses in South Africa

Abstract

Continuous Improvement and Innovation (CI&I) is a business management strategy that concentrates thinking and action on the things that makes the real difference. Performance assessment is the most significant step in CI&I, as it analyses and reports on outcomes – it reveals which goals have been achieved and which are still to be achieved. Emerging aquaculture farmers are not searching for handouts; they want to compete on a commercial scale. Aquaculture can only attract investors if it becomes profitable and viable. As part of the research reported here, role-players in sharptooth catfish businesses attended focus group discussions, and were equipped to implement actions and assess their own performance. The performance assessment process was followed to monitor the action that had been taken and to report results. Mechanisms such as action monitoring and support; observation; the formulation of questions and ideas; identifying opportunities; performance assessment; and achievement stacker were applied to assess the achieved outcomes. The study led to the identification of markets and potential customers; signed orders; access to processing plants; the printing of business material (e.g., stickers); training; and the completion of new ponds. Questionnaires were sent out and completed. An experiment with earthworms and tilapia fry used as catfish feed was completed successfully. In conclusion, the outcomes of this study have revealed a need for further research that would assist small businesses in the catfish industry in growing and becoming profitable.