The Inclusion of Design Thinking as a Tool for Entrepreneurship at the Durban University of Technology

Abstract

The volatile nature of the entrepreneurship environment requires specific characteristics from individuals entering the field. These traits can be developed through entrepreneurial learning, utilising a method- and design-based approach known as design thinking (DT). Design Thinking prioritises the entrepreneurial process, particularly the mindset and skills of student entrepreneurs. It also encourages student-centred learning by ensuring that the acquired skills are applicable to real-life situations. The study evaluated the inclusion of DT as an entrepreneurship and business development tool at the Durban University of Technology. Entrepreneurial learning through a design-based and method approach was conceptualised. A quantitative research approach was used, focussed on students who have either enrolled in entrepreneurship modules that follow the DT approach or in courses that do not follow the DT approach, for comparative purposes. The collection of data was done using a semi-structured questionnaire. Thereafter, SPSS version 24 was used to analyse the collected data. The study results showed a lack of awareness concerning DT, and that most participants have not enrolled in DT boot camps or workshops. This lack is evident in the limited number of ventures undertaken by participants. In conclusion, an intervention is recommended which will allow the incorporation of DT into the Higher Education Institution curriculum to foster innovation and the execution of novel ideas.